What We Offer
Creative Consultation
Context Based Creative Direction
Cultural positioning for artists and independent brands.
We offer creative design and direction services for both businesses and individuals.Our role often sits at the early stages of a project. It’s less about decoration and more about clarity, tone, and intention.
How We Help
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We shape brand identity as a living system rather than a fixed outcome.
This includes visual language, logo design, typography, imagery, tone, naming, and voice, all grounded in a clear sense of positioning.
Identity is treated as something that evolves with time, context, and audience, not something locked at launch. The goal is coherence, recognisability, and longevity rather than novelty.
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Brand development is the long view.
Where identity defines how something looks and sounds, development focuses on how it grows, holds together, and stays consistent across time, platforms, and touchpoints.
This work is strategic, cultural, and operational. It often runs alongside a brand or artist as they expand, shift, or refine their direction, ensuring decisions feel connected rather than reactive.
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We approach platforms as environments, not megaphones.
Algorithm placement is about building systems that align with the brand’s identity and values, rather than short-term tactics or attention chasing. Decisions around format, timing, repetition, and structure are made with coherence in mind.
The aim is not maximum reach, but the right audience, discovered slowly and retained over time.
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We manage creative projects from concept through to release.
This includes campaigns, product launches, and music releases, coordinating creatives, freelancers, timelines, and execution while acting as the bridge between vision and delivery.
Project management is treated as a way to protect creative quality, ensuring ideas survive the process without being diluted by logistics or compromise.
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Our copywriting and design work is always tailored.
Tone, structure, and visual language are shaped around the client, whether that requires editorial clarity, commercial precision, or something in between. We work across brands, artists, and products, adapting voice without losing consistency.
The focus is always clarity, tone, and atmosphere, how something reads, feels, and stays with the audience.
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We build modern creative systems that support consistency and longevity.
This includes implementing and designing bespoke workflows, content systems, and brand infrastructures that move beyond outdated or restrictive tools. Where necessary, we create custom systems rather than forcing brands into platforms that don’t fit.
The result is a framework that supports creative freedom while maintaining coherence over time.
Digital and Print Media
We publish short, considered articles that move freely across design, music, culture, lifestyle, art, fashion, style, history, news and interviews. Each piece is approached as a fragment, a tight, self contained idea rather than a full essay. They’re written to be read in one sitting, but built with enough texture to linger, the kind of thing you come back to or send to someone who would get it.
47 Gift Shop
The 47 Gift Shop is coming soon. A considered extension of the magazine, built around practical objects shaped by thoughtful details and everyday routines. The focus isn’t on novelty or excess, but on things that earn their place through use, texture, and familiarity.
“Our approach comes from the same place as the journal, observing culture closely, paying attention to overlooked details, and letting ideas develop with intent rather than urgency.”
- Founder @47fragments
Book a Free Consultation
The conversation is used to understand context, intent, and the wider landscape around your project. It’s a space to discuss direction, challenges, and long-term considerations without pressure or obligation.
If there’s a clear sense of alignment, we’ll outline how working together could take shape. If not, the conversation still stands on its own.