USM Haller

PR Coverage

Content

We were invited to USM Haller’s London showroom to document Nomads, an installation by German artist and designer Olaf Hajek, launched during Frieze London.

Transforming the showroom into four domestic settings, the installation brings together USM’s modular furniture with Hajek’s hand-painted artwork and a collection of textiles and wallcoverings created for Christopher Farr Cloth.

Our coverage focused on documenting the installation, capturing its details and exploring the relationship between furniture, artwork and interior design. Through photography and behind-the-scenes video, we created content that communicated the installation’s visual identity while giving our audience a closer look at the project.

The result was a collection of visual content and editorial coverage presenting the installation, its collaborators and the ideas behind the space.

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